Its name signifies that this is so much more than the sweet stuff for french fries. Our Catsup+ is spooned from the jar as a tomato addition for most anything. This is a mildly sweet (from honey, not sugar) and slightly smokey (from smoked paprika) catsup which is rich and vivid. Even people who dislike tomatoes and catsup love Catsup+. Remember the uproar a while back when catsup was considered a vegetable in school lunches, because such a sugary product really was not? Well, Virginia Willis's genius is on display with Catsup+ because it really is like a vegetable - you can eat it straight from the jar, it is so gob-smacking tomato good. We make this year-round.